Excellent article from Inc Magazine on generating visibility for your press release
#1: Do not hire a PR firm
#2: A Press Release is the Story
#3: Work the phones, not the wire
#4: Pursue local papers
#5: Make sure that your story is 'interesting, sexy, and fun'
http://www.inc.com/multimedia/slideshows/content/5-ways-to-generate-crazy-amounts-of-pr.html
Tuesday, June 17, 2008
Tuesday, June 3, 2008
Customer Feedback and Making a Difference
Hi,
It's been a while since we posted on the Blog. May 2008 has been an extremely busy month. The company is growing (both internally and externally), and we have many exciting projects going on right now.
I had a really good meeting with US Tile, one of our clients, this morning. It's always great to get feedback from your clients that your work is making a difference for them. Web Advanced worked with another agency last year to produce their website. Shortly after, we became their web marketing agency and have been managing their online marketing campaigns. Anyhow, I was extremely concerned about the economic downturn in the real estate industry, as it definitely affects the construction starts in not only Southern California, but rest of the country. However, our client gave us some positive feedback that over the last 5-6 months, their Internet leads have been very steady. Overall, they have seen some growth and the company is fortunate to be where they are, and gaining market share from their competitors.
One of their comments really stood out to me. Mike Vogel, US Tile's Sales Manager, mentioned that US Tile works really hard to listen to their customers, and stay innovative in their market segment. By delivering the right content through the proper communication channels, US Tile was able to reach their target audience and create the delivery mechanism that supports the organization during the industry down time. E-news letter, interactive website, interactive CD-ROMs, and many others are part of their delivery mechanism, and are significant in helping the company in reaching the right people at the right time.
Part of Web Advanced's value proposition is that we do our best to help all of our clients become successful. We take the extra step to really learn about your business, and help you understand what you need to do to be successful on the Web. We hope all of our clients can grow and become more successful, and we certainly will do whatever it takes to help them get there.
It's been a while since we posted on the Blog. May 2008 has been an extremely busy month. The company is growing (both internally and externally), and we have many exciting projects going on right now.
I had a really good meeting with US Tile, one of our clients, this morning. It's always great to get feedback from your clients that your work is making a difference for them. Web Advanced worked with another agency last year to produce their website. Shortly after, we became their web marketing agency and have been managing their online marketing campaigns. Anyhow, I was extremely concerned about the economic downturn in the real estate industry, as it definitely affects the construction starts in not only Southern California, but rest of the country. However, our client gave us some positive feedback that over the last 5-6 months, their Internet leads have been very steady. Overall, they have seen some growth and the company is fortunate to be where they are, and gaining market share from their competitors.
One of their comments really stood out to me. Mike Vogel, US Tile's Sales Manager, mentioned that US Tile works really hard to listen to their customers, and stay innovative in their market segment. By delivering the right content through the proper communication channels, US Tile was able to reach their target audience and create the delivery mechanism that supports the organization during the industry down time. E-news letter, interactive website, interactive CD-ROMs, and many others are part of their delivery mechanism, and are significant in helping the company in reaching the right people at the right time.
Part of Web Advanced's value proposition is that we do our best to help all of our clients become successful. We take the extra step to really learn about your business, and help you understand what you need to do to be successful on the Web. We hope all of our clients can grow and become more successful, and we certainly will do whatever it takes to help them get there.
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