Tuesday, June 17, 2008

5 Ways to Generate Crazy Amounts of PR

Excellent article from Inc Magazine on generating visibility for your press release

#1: Do not hire a PR firm
#2: A Press Release is the Story
#3: Work the phones, not the wire
#4: Pursue local papers
#5: Make sure that your story is 'interesting, sexy, and fun'

http://www.inc.com/multimedia/slideshows/content/5-ways-to-generate-crazy-amounts-of-pr.html

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